Use Outside Data to Enhance Your Veeva Presentations
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7 Tips to Tame Your Data Beast
If your data lives on multiple siloed platforms and in various formats, tying it all together may become complex. Make sure that you consider whether common identifiers are available to connect your data from various sources. If not, plan to build look-up routines (using Veeva’s APIs) in order to add Veeva’s identifiers to your outside data.
Getting your data to Veeva can help sales deliver more targeted communications, but it can be tough when that data's a real beast.
Your data needs help figuring out where to go.
A lot of help.
Common Language and Data Mapping
Tips from a Veeva Silver Certified Partner for Smoother Veeva Integrations
Consider Use Cases for Your Data
It’s worth it to align your data.
Work with your sales force and technology teams to ensure that the external data that you’re feeding into Veeva aligns, not only with targeted territories, accounts, and products, but with presentation methods and device types as well. Optimizing your data will ensure the best user-experience. If you’re presenting customized data, implementing custom logging can help track specific data usage and effectiveness.
Provide Targeted Default Content to Make the Most of Any Sales Opportunity
With the right direction, your data
can be a real asset on sales calls.
When it comes to maximizing the value of your outside data, the best-case scenario often involves sales reps taking steps to prepare the message that they wish to deliver ahead of the call to an HCP. However, you want to make sure that the reps are also armed with compelling, relevant messages even if they get an unexpected opportunity to talk with an HCP and no time to prepare. Automate the creation of fallback messaging based on data that you have regarding the HCPs and/or the geography that they work within. Integrating third-party data into Veeva can supercharge presentations with rep-customized messages that contain targeted and compelling statistics and drive the sales conversation. These fallback messages will make sure the rep is always equipped, even at a moment’s notice.
Leverage New Data from M&A
New data can bring a lot of baggage.
Integrating data after a merger or acquisition can add a number of challenges to a Veeva data migration project and can complicate your ability to work around a translation process. Consolidating all relevant data by the dates agreed upon in your Transaction Service Agreements can help you not only go to market with approved presentation content faster, but also save money by decommissioning legacy systems no longer in use.
Update Data Sources
After Territory Realignment
There are easier and faster ways to get your data where it needs to go.
When a company does a territory realignment, and there’s third-party data integrated with Veeva, you will need to update both your data source and your Veeva platform in a way that minimizes interruption. Planning ahead can help make sure you that all of your systems remain in sync and the effort is completed within your timeline while minimizing impact on the sales force.
Create a Project Plan
with Safety in Mind
Your data deserves to be protected.
Being aware of the standard process that are in place will save your team a lot of headaches throughout a data integration project. If you’re working with a new vendor, they will probably need to participate in a review by your Information Security group in order to ensure that adequate safety protocols are in place to protect your third-party data before the integration process. These processes can be involved, and time consuming. Take this into account when considering project timelines.
Use Veeva-certified Vendors
and Solutions
Tame unruly data.
Collaborating with a Veeva-certified partner can help ensure that your integration will go as smoothly as possible, as they have extensive knowledge of Veeva’s environment and how to best integrate data so that you can maximize the ROI of not only Veeva CRM, but other Veeva features such as Approved Email.
Dynamic CLM Integration is a Veeva-certified solution that tames your data beast and enables easier integration.
The Dynamic CLM Integration from D2 Creative pushes your external data into Veeva, making it available for use in presentations that are targeted for each healthcare professional.
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Tip 2
Tip 3
Tip 5
Tip 7
Tip 6
Tip 4
Use Outside Data to Enhance Your Veeva Presentations
Tip 1
Common Language
and Data Mapping
Your data needs help figuring out where to go.
A lot of help.
If your data lives on multiple siloed platforms and in various formats, tying it all together may become complex. Make sure that you consider whether common identifiers are available to connect your data from various sources. If not, plan to build look-up routines (using Veeva’s APIs) in order to add Veeva’s identifiers to your outside data.
Tip 2
Consider Use Cases for Your Data
It’s worth it to align your data.
Work with your sales force and technology teams to ensure that the external data that you’re feeding into Veeva aligns, not only with targeted territories, accounts, and products, but also consider the presentation methods and device types that are leveraged by the field sales force and optimize for them to insure the best user-experience. If you’re presenting customized data, implementing custom logging can help track specific data usage and effectiveness.
Tip 3
Provide Targeted Default Content to Make the Most of Any Sales Opportunity
With the right direction, your data can be a real asset on sales calls.
When it comes to maximizing the value of your outside data, the best-case scenario often involves sales reps taking steps to prepare the message that they wish to deliver ahead of the call to an HCP. However, you want to make sure that the reps are also armed with compelling, relevant messages even if they get an unexpected opportunity to talk with an HCP and no time to prepare. Automate the creation of fallback messaging based on data that you have regarding the HCPs and/or the geography that they work within. Integrating third-party data into Veeva can supercharge presentations with rep-customized messages that contain targeted and compelling statistics and drive the sales conversation. These fallback messages will make sure the rep is always equipped, even at a moment’s notice.
Tip 5
Leverage New Data from M&A
New data can bring
a lot of baggage.
Integrating data after a merger or acquisition can add a number of challenges to a Veeva data migration project and can complicate your ability to work around a translation process. Consolidating all relevant data by the dates agreed upon in your Transaction Service Agreements can help you not only go to market with approved presentation content faster, but also save money by decommissioning legacy systems no longer in use.
Tip 7
Update Data Sources After Territory Realignment
There are easier and faster ways to get your data where it needs to go.
When a company does a territory realignment, and there’s third-party data integrated with Veeva, you will need to update both your data source and your Veeva platform in a way that minimizes interruption. Planning ahead can help make sure you that all of your systems remain in sync and the effort is completed within your timeline while minimizing impact on the sales force.
Tip 6
Create a Project Plan with Safety in Mind
Being aware of the standard process that are in place will save your team a lot of headaches throughout a data integration project. If you’re working with a new vendor, they will probably need to participate in a review by your Information Security group in order to ensure that adequate safety protocols are in place to protect your third-party data before the integration process. These processes can be involved, and time consuming. Take this into account when considering project timelines.
Your data deserves to
be protected.
Tip 4
Use Veeva-Certified Vendors and Solutions
Tame unruly data.
Collaborating with a Veeva-Certified partner can help ensure that your integration will go as smoothly as possible, as they have extensive knowledge of Veeva’s environment and how to best integrate data so that you can maximize the ROI of not only Veeva CRM, but other Veeva features such as Approved Email.
The Dynamic CLM Integration from D2 Creative pushes your external data into Veeva, making it available for use in presentations that are targeted for each healthcare professional.
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D2 Creative will work with your team to add a custom data object to Veeva CRM. Data stored there is synced to reps' devices (based on customized VMOC rules) and leveraged to make territory- or HCP-specific content available for display within Dynamic CLM presentations, enhancing in-person presentations, virtual presentations (via Engage) or even Approved Email.
D2 Creative will work with your team to add a custom data object to Veeva CRM. Data stored there is synced to reps' devices (based on customized VMOC rules) and leveraged to make territory- or HCP-specific content available for display within Dynamic CLM presentations, enhancing in-person presentations, virtual presentations (via Engage) or even Approved Email.
Integrating your data into Veeva presentations can help sales reps deliver more targeted communications. But it can be tough when your data's a real beast.